WeTransfer x Calvin Klein Brand Story

Calvin Klein partnered with WeTransfer's AdCreation team on the Proud in My Calvins campaign, celebrating key moments in the LGBTQIA+ journey through immersive storytelling and refined design. The campaign featured intimate short films and striking visuals, sharing personal Pride stories from around the world. We developed an innovative scroll experience within the WeTransfer ad space, using cinemagraphs to enhance interaction and engagement. As Lead Designer, I worked with motion designers and developers to drive innovation and design craft while adhering to strict product guidelines—this project was the first of its kind on the platform. To meet these guidelines, we conducted rigorous technical and A/B testing, iterating as needed while staying true to our original creative vision.