Visual Identity - Sun Patch Club

Visual Identity for an online cat lovers community, Sun Patch Club. The goal was to create a happy, playful, whimsical visual identity that was totally unique to this brand and to bring cat lovers together from all over the world.

To solve this problem I dove into the brand itself who they are, what they want to embody, research into the target audience, competitors etc. From there I developed a mood-board showcasing the creative direction. Once the creative direction was established, I began designing the logo and came up with a fully customized mixed font logo that I was sure no one else would have. From there the rest of the logo-suite was created and brand colours we're implemented.