Hip Hop: The Songs That Shook America

Hip Hop: The Songs That Shook America is a docuseries that focuses on a groundbreaking song pivotal to the evolution of American music and culture. Artists deconstruct their composition, revisit the impact the song had on them personally, and dissect the socio-economic and cultural conditions that inspired the landmark work and gave voice to a generation. I played a critical role in the design and animation of the three separate campaigns including the guerilla marketing, on-air, and digital looks. I also worked on the majority of the printed, promotional, and social material used throughout the release.