Whatsapp x Mercedes F1 Viewing Party

Whatsapp celebrated its official partnership with Mercedes AMG Petronas F1 by launching a new Mercedes race car emoji, which was projected on the Empire State Building one evening in New York City.

Special guests including Lewis Hamilton and Toto Wolff gathered at a rooftop in Manhattan for an exclusive watch party for the big reveal.

Creative production for Matte Projects.

Project Roles
Producer, Event Producer
Skills
Art Direction, Experiential, Producing, Event Management, Experience Design
Media
Parties
Whatsapp x Mercedes F1 Viewing Party
Whatsapp x Mercedes F1 Viewing Party
Whatsapp x Mercedes F1 Viewing Party
Whatsapp x Mercedes F1 Viewing Party
Whatsapp x Mercedes F1 Viewing Party
Whatsapp x Mercedes F1 Viewing Party
Whatsapp x Mercedes F1 Viewing Party
Whatsapp x Mercedes F1 Viewing Party
Whatsapp x Mercedes F1 Viewing Party
Whatsapp x Mercedes F1 Viewing Party
Whatsapp x Mercedes F1 Viewing Party
Whatsapp x Mercedes F1 Viewing Party
Whatsapp x Mercedes F1 Viewing Party
Whatsapp x Mercedes F1 Viewing Party
Whatsapp x Mercedes F1 Viewing Party
Whatsapp x Mercedes F1 Viewing Party
Whatsapp x Mercedes F1 Viewing Party
Whatsapp x Mercedes F1 Viewing Party
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