La Mer | 2021 BlueHeart
The collectible Blue Heart Crème de la Mer jar has been at the forefront of past campaigns, with a supporting focus on our human connection to the ocean. For 2021, we realigned the emphasis to make the human element the driving force of Blue Heart and the true heart of the campaign being humanity’s deep connection to the sea.
I served as the design lead for the campaign, provided photo and video direction to photographers overseas in Alaska, Australia and Hawaii. Created videos for social, digital and the campaign film using existing and new assets while partnering and providing feedback to video editors and retouching artists.
ADDITIONAL CREDITS: Concept: Tess Mauclere + ED of Digital, Kat Erschowa | Photographer (Hawaii): Todd Glaser | Photographer (Australia): Christian Miller | Copy Writer: Steven Jessop
- Project Roles
- Designer
- Skills
- Art Direction, Color Grading, Conceptual, Design, Digital, Editing, Adobe Illustrator, Adobe InDesign, Motion, Adobe Photoshop, Post-Production, Print, Retouching, Social, Type Design, Storyboarding, Creative Research
- Media
- Branded Content, E-commerce Platforms, Campaigns
