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fruit roll-ups

Agency: Pearlfisher
Role: Design lead and concept designer
Creative Director: Hamish Campbell
Design Director: Drew Stocker
Design Team: Shruti Shyam, Alex Wagner, Lindsey Avino
Motion: Justin Sotille, Alex Miller

When General Mills and Pearlfisher partnered together to bring new life and energy to several of their iconic snack brands, I was delighted to be the intial design lead and concept designer for a brand nostalgic to my childhood. For decades, Fruit Roll-Ups have been about playing all day: stretch, rip, twist, tattoo, you name it. I worked with the Pearlfisher team to create a glow up noticeable for Gen Z. Inspired by the creative ways to play with FRU, the world of fun is made limitless through a 2D illustration style and a vibrant color palette. Keep the imagination alive!

Project Roles
Designer, Type Designer
Skills
2D, Art Direction, Design, Adobe Illustrator, Adobe Photoshop, Type Design, Brand Strategy, Design Strategy, Illustration
Media
2D Animations, Brand Guidelines, Branded Content, Illustrations, Logos, Social Media Content
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