Cohort-Based Learning Report

This report was a cornerstone in Nomadic’s pivot to a focus on content marketing, garnering more than 3,000 views, 14 new and expansion deals with attributed revenue, and significant organic sharing across the learning and development community. The associated blog series was part of a wider content strategy I spearheaded that helped drive a 3x increase in referring domains and a 2x increase in organic traffic, making search one of the most important drivers of new sales leads and coining terminology and framing now used across the L&D industry.