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Find Beauty in the Current
NuFACE's debut global campaign, "Find Beauty In The Current," challenges traditional fear-based, problem-solution aging narratives by empowering people to naturally take control of their skin's future at any age with the world’s first smart skincare regimen.
Results:
Product sold out in 4 hours after the campaign launch
+67% Amazon Sales VYA
+27% Retail Sales VYA
+28% ECOMM Sales
94% Top 2 Box Purchase Intent
Press:
Forbes
Ads of The World
Allure
Women’s Wear Daily
Role: Creative Director, Copy
CD Partner, AD: Meghan Dailey
- Project Roles
- Copywriter, Creative Director, Writer
- Skills
- Conceptual, Integrated, Creative Direction, Copywriting, Creative Strategy
- Media
- Brand Films, Commercials - Video, Products - Digital, Branding, Campaigns
