Superhuman Rebrand

Overview:
As the first and only brand designer at Superhuman, I established the Superhuman brand from the ground up by defining its identity, developing brand guidelines, and implementing the new brand across all channels. I engaged stakeholders to reassess our previous perspectives on Superhuman and crafted a brand that resonated with our growing target audience.

Defining the Brand:
Led a workshop with key stakeholders to evaluate our old brand ideas, discuss what worked and what didn't, and gather input on our brand direction. The result? New and improved brand attributes!

Brand guidelines:
After completing several significant projects, including building our new marketing website from scratch, I crafted brand guidelines for Superhuman. These new guidelines reflect the brand's ongoing growth and evolution.

Custom Superhuman Emojis:
Our customer-facing teams often used emojis to add a touch of joy to customer interactions. Integrating emojis into our brand was a natural step, aiming for an authentic Superhuman feel. I collaborated with Bonnie Kate Wolf to bring the Superhuman emoji vision to life. Through a feedback loop, we fine-tuned the emojis based on my creative direction, ensuring they genuinely embodied the essence of Superhuman.

Product visuals:
Crafted as visual storytellers for our features, the product abstractions aim to maintain a clear connection with our product design. There's room for a touch of exaggeration to effectively communicate the feature's goals and enhance visual engagement.

In achieving this, I employ strategic layering of white gradients and blurs, resulting in a sophisticated glass effect. Beyond aesthetics, this technique adds a level of refinement to our product visuals.