Multimedia Design Work for SpoonfulONE
What began as a contract to plan, write, and design content for social media soon blossomed into a long-term partnership focused on solving hefty visual challenges for the brand's advertising landscape, product packaging, and branding. Working closely with the Brand Manager, I implemented a strong brand experience across the brand and its campaigns. My responsibilities included:
● Studying consumer research data and advertising analytics to develop strategic goal-oriented design solutions
● Creating a new identity system that clearly communicated their USP
● Implementing the new identity system across the brand's advertising landscape and consumer touchpoints
● Designing native and paid static graphics and animated videos for social media platforms including Instagram, Facebook, Pinterest, TikTok, and YouTube
● Designing display ads for Google, Kargo, and MNTN
● Developing a new product packaging design based on the updated brand experience
● Creating and producing broadcast commercials including video editing, color grading, sound editing, and motion graphics
● Creating videos from educational content
● Prototyping and designing web pages, creating landing pages with Shogun
● Supporting the launch of new products with web graphics and social media assets
● Supporting retail launches at Target, Walgreens, Wegmans, and CVS with external and internal advertising assets for social, email, and the web - paying close attention to retailers' unique guidelines.
● Designing emails, landing pages, and static and animated social media graphics for the brand's partnerships
● Filming, editing, and color grading stop motion footage for TikTok
● Shooting product photography for further edits
● Planning, writing, and designing content for social media
- Project Roles
- Editor (Brand/Content), Content Producer, Motion Designer, Designer, Strategist, Content Strategist
- Skills
- After Effects, Art Direction, Broadcast, Color Grading, Commercial, Content, Content Management, Design, Digital, Editing, Food, Adobe Illustrator, Adobe InDesign, Language: English, Maintaining Schedules, Mixed Media, Outdoor, PowerPoint, Adobe Premiere Pro, Print, Retail, Social, Stop Motion, Vector, Creative Direction, Copywriting, Strategy, Kid Friendly, Content Strategy, Creative Strategy, Brand Strategy, Social Media Strategy , Design Strategy, Sound Design, Sound Editing, Packaging Design, Sketching, Collage, Video Editing
- Media
- 2D Animations, Advertising, Art, Brand Guidelines, Branded Content, GIFs, Icons, Illustrations, Infographics, Motion Graphics, Packaging, Photo Illustrations, Retail Designs, Social Media Content, Social Media Copy, Sound Designs, Visual Designs, Websites, Editorial Designs, Branding, Brand Identity, Billboards, Shopify, Campaigns, TikToks
