Samsung Unpacked

Led the project management and on-the-ground activation for North America's Samsung Members program in San Francisco and New York. The Samsung Members program was designed to engage loyal customers through social media, handpicking them for an all-expenses paid trip to one of two locations, San Francisco or New York.

Coordinated the logistics of the event, including the delivery of free Samsung gear, such as the Galaxy or Note, and designed a two-day itinerary, which featured workshops, meet and greets, and a front-row seat to the main event, Unpacked.