Evite

Social Media Manager, Evite

Highlights include:
- A nationwide press tour speaking about Evite including segments on Good Day LA, "Tech Tuesday."
- Hosting and producing over 20 live episodes of "Evite IRL" on Facebook Live

---

- Oversaw all social media platforms from ideation, to content creation to implementation, management and reporting
- Drove multi-platform social strategy that grows engagement and social media communities
- Developed social strategy for new product launches, sponsored campaigns and always-on social content programming
- Created and maintained editorial content calendar for all social platforms to proactively engage consumers
- Handled all social community management efforts including listening and response.
- Collaborated with Customer Support Team to resolve consumer issues in a timely manner
- Collaborated with Sales and Sales Strategy Teams to optimize sponsored campaigns on social
- Provided reporting of KPIs and analytical understanding of campaign results and insights with actionable suggestions
- Launched social ads and boost posts with paid promotions to support initiatives (Facebook Ads, Instagram Ads, Pinterest Ads)
- Created, launched and managed giveaways/sweepstakes to reach engagement and acquisition goals
- Identified and owned emerging platforms strategy and execution. Stayed apprised of emerging technologies, trends and industry news that aligns with the brand goals and objectives
- Defined and upheld the brand tone and voice across social media channels
- Wardrobe and food stylist for in-house and on location photoshoots
- Launched, Produced and Co-Hosted Evite's web show, Evite IRL