Heritage Store

Heritage Store has been in the business of self-care since 1969, pioneering minimal ingredient products that celebrate soul-to-skin beauty. As a copy consultant, I worked with the team to launch the Heritage Store’s first-ever rebrand, which came to life at every touchpoint from a refreshed brand book, to 170 packaging SKUs, and naming hierarchy and social campaigns, assets in Target and Costco, and a full website relaunch. I also oversaw all copy for the recently launched Aura Glow skincare line.