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Clinique iD
As Director, Copy & Brand Voice, I worked with the iconic brand’s global creative team to refresh modernize the skincare brand owned by Estee Lauder Companies. I concepted and led the first-ever celebrity-faced campaign featuring Emilia Clarke, and executed copy for 360 storytelling in key brand campaigns. I now work as a freelance consultant and managed copy for a COVID-19 stay-at-home campaign along with other social-first initiatives.
- Project Roles
- Copywriter, Writer, Editor (Copy)
- Skills
- Celebrity, Commercial, Editorial, Lifestyle, Scripting, Social, Creative Direction, Copywriting, Strategy, Brand Strategy, Proofreading
- Media
- Advertising
