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Brand Identity Design for Credo AI
I worked with Credo AI to design a brand identity that conveys its mission to empower every organization in the world to create AI with the highest ethical standards. After extensive competitor research, I developed a visual language and color space specifically designed to help Credo stand out from the rest of the market, aid visual recall and develop brand awareness. At its core, the new identity revolves around a new logo. Crafted from the elemental forms of an arrowhead and the letter C. It represents the combination of security, authority, and the endless potential of Artificial Intelligence
- Project Roles
- Creative Director
- Skills
- Art Direction, Design, Digital, Front-End Development, Adobe Illustrator, Adobe InDesign, iOS, Keynote, Low / High Fidelity Prototyping, Low Budget, Maintaining Schedules, Management of Teams 1-10, Management of Teams 10-20, Management of Teams 20+, Adobe Photoshop, PowerPoint, Speaking Engagements, Technology, Creative Direction, Storyboarding, Brand Strategy, Brand Management
- Media
- App Design, Apparel, Branded Content, Icons, Illustrations, Industrial Designs, Infographics, Mobile Apps, Mood Boards, Photo Illustrations, Photography, Pitch Decks, Presentations, Product Designs, Products - Digital, Products - Physical, Prototypes, Storyboards, Typography, UI Design, Visual Designs, Websites, User Flows, Interaction Designs, User Journeys, Briefs, Branding, Brand Identity, Product Visualization
- Project Industries
- Augmented Reality, B2B, Finance, Software, Startups, Technology, Virtual Reality, Government
