Valio Milk Carton

The aim of the Valio’s campaign “Cultivate Good” was to encourage consumers to basic home gardening. They invited five Finnish illustrators to illustrate colourful milk cartons that are transformed into a container to grow herbs and seeds in when the package is empty. Valio is a brand leader and the biggest dairy business in Finland and the campaign was highly visible in Finland in spring 2022.

ADVERTISING AGENCY
Bob the Robot

ILLUSTRATION AGENCY
Napa Agency

Project Roles
Illustrator
Skills
Illustration, 2D, Surface Pattern Design
Media
Advertising, Packaging, Campaigns, Illustrations
Valio Milk Carton
Valio Milk Carton
Valio Milk Carton
Valio Milk Carton
Valio Milk Carton
Valio Milk Carton
Valio Milk Carton
Valio Milk Carton
Valio Milk Carton
Valio Milk Carton
Valio Milk Carton
Valio Milk Carton
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