Clean Plates
As the Head of Content and Audience Development for Clean Plates, I oversaw a total site redesign, including all content, site design, layout, and illustrations. Visually, the site moved away from an older model with a single-focus homepage and too much negative space to a more dynamic model with several featured stories. The illustrations were also modernized and given a more site-specific perspective. In terms of content, we integrated an SEO strategy, and also increased the quality and length of the stories. During my tenure, each story that took a stance on a medical issue required interviews with at least two professionals in the field (usually MDs), and we also focused on creating stories around data-driven subject matter with click-worthy headlines.
- Project Roles
- Creative Director, Editor (Brand/Content), Content Producer, Editor (Copy), Content Strategist
- Skills
- Art Direction, Conceptual, Content, Content Management, Editing, Editorial, Lifestyle, Low Budget, Management of Teams 1-10, Managing Budgets, Wordpress, Copywriting, Project Management, Strategy, Content Strategy, Creative Strategy, Brand Strategy, Design Strategy, Content Writing
- Media
- Branded Content, Magazines, Websites
