Badge

I started work with Adidas badge in late 2018 with the launch happening the following year in 2019. This was part of the 2019 brand identity for the Iconic Adidas Badge of Sport logo. Working closely with the lead Motion Designer, Rory Magnus. I was asked to explore ways the have the logo appear against imagery and way's the logo could animate on. There was no limitation here and I was given full creative freedom to explore both still and motion options. The challenge for this project was creating my own boundaries so I could keep the logo legible, while also exploring new ways to display it. Working closely with Rory, we refined the ideas I was able to explore and settled on a variety of new exciting options.