Feel The Boost

Adidas approached me in early 2020 to contribute some animations to their Feel The Boost Campaign. Working closely with the team, and using existing designs and the freedom to build on with my own, I was able to find a language that helped highlight the spirit of the boost brand. Early in the project we did various passes to find the language of boost. The words that kept coming up was fast and energetic. In the final pieces we made sure to highlight these words visually and have no still moment of rest to push to the viewer what boost represents. Very proud and grateful to work on this with a great team at Adidas.