The Lifeforce platform was primed for a debut in early 2022, aligning with the release of Tony Robbins' book: "Life Force: How New Breakthroughs in Precision Medicine Can Transform the Quality of Your Life & Those You Love."
To ensure a robust brand presentation by the launch date, the team enlisted external brand specialists. Consequently, I was tasked with teaming up with a creative director and visual designer to shape the Lifeforce brand.