Amazon Halo x T Brand Studio

Amazon Halo tapped T Brand Studio for a video editorial about movement—specifically, body mechanics. The new Amazon Halo wrist band is designed to help everyday people with everyday movements. The article gives tips to help you achieve a better range of motion with the goal of forming better movement habits that can help your joints, posture, and rotation.
The main takeaway of this piece is about how to build better movement habits through nuanced motion. So visually, we aimed to simplify. We opted for a wardrobe that contrasts starkly with the Amazon Halo brand-colored background so that the silhouettes are clearly defined and help demonstrate each motion. Light overlay animation helps pinpoint the area of focus. We wanted to ensure that the reader could envision how to incorporate these learnings into their everyday life.