Butts out of Butts: Activation

There are over 1.7 billion pounds of harmful cigarette butts tossed around the world each year. Part of the cigs never degrade and they negatively mix with the environment. This disturbing truth led me to craft 40 unique butt installations and share them on Instagram. I was just looking to play a neighborhood prank (with a good message), but it caught on with the local media, including Minneapolis' iconic City Pages, Go Radio 95.3 and even Barstool Sports. Eventually, I marketed a short run of merch and earned the title “Buttsy” on the street.

Project Roles
Art Director, Copywriter
Art Direction, Conceptual, Copywriting