Big Lots

We didn’t just create a campaign for Big Lots, we created an entire culture-busting persona that would celebrate our community of bargain stunters—The Bigionaire. Headed by a new celebrity each pulse (Retta first, then Eric Stonestreet and Molly Shannon) and complete with its own language and vocabulary, this persona has helped supercharge brick-and-mortar sales and continue Big Lots run as a post-pandemic stock market darling.

Project Roles
Art Director, Copywriter, Creative Director, Post Producer
Big Lots
Art Direction, Copywriting, Creative Direction
Advertising, Billboards, Large Format Photography (Digital), Television
Project Industries
Advertising, Retail
Big Lots