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Big Lots
We didn’t just create a campaign for Big Lots, we created an entire culture-busting persona that would celebrate our community of bargain stunters—The Bigionaire. Headed by a new celebrity each pulse (Retta first, then Eric Stonestreet and Molly Shannon) and complete with its own language and vocabulary, this persona has helped supercharge brick-and-mortar sales and continue Big Lots run as a post-pandemic stock market darling.
- Project Roles
- Art Director, Copywriter, Creative Director, Post Producer
- Company
- Big Lots
- Skills
- Art Direction, Copywriting, Creative Direction
- Media
- Advertising, Billboards, Large Format Photography (Digital), Television
- Project Industries
- Advertising, Retail
