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Moncler MONDOGENIUS

Moncler MONDOGENIUS is a collaboration between Moncler and 11 fashion designers aimed at capturing the attention of Gen Z. MONDOGENIUS was one fashion show taking place in 5 cities (Shanghai, Milan, Tokyo, NYC, Seoul). Alicia Keys and Victoria Song hosted events in Milan and Shanghai. AKQA was in charge with developing the campaign branding aesthetic along with messaging. As Senior PM I created the full project SOW for North American, EMEA, and APAC assets. I oversaw the creative development of all channel assets (video, digital, social, print) for pre-event tease, live event, and post amplification phases. This included an animated full takeover of Times Square NYC and Shibuya in Tokyo.

Project Roles
Project Manager
Company
AKQA
Skills
Keynote, Managing Budgets, Project Management, SOWs, Wrangling - Creatives
Media
3D Animations, Advertising, Billboards, Brand Identity, Campaigns, Case Study Videos, Editorial Writings, Events, Fashion Designs, HTML 5 Banners, Key Art, Large Format Photography (Digital), Large Format Photography (Film), Motion Graphics, Social Media Content, Social Media Copy, Taglines, Tattoos, TikToks, Visual Designs, Websites
Project Industries
Advertising, Fashion
Moncler MONDOGENIUS
Moncler MONDOGENIUS
Moncler MONDOGENIUS
Moncler MONDOGENIUS