Moncler MONDOGENIUS is a collaboration between Moncler and 11 fashion designers aimed at capturing the attention of Gen Z. MONDOGENIUS was one fashion show taking place in 5 cities (Shanghai, Milan, Tokyo, NYC, Seoul). Alicia Keys and Victoria Song hosted events in Milan and Shanghai. AKQA was in charge with developing the campaign branding aesthetic along with messaging. As Senior PM I created the full project SOW for North American, EMEA, and APAC assets. I oversaw the creative development of all channel assets (video, digital, social, print) for pre-event tease, live event, and post amplification phases. This included an animated full takeover of Times Square NYC and Shibuya in Tokyo.
- Project Roles
- Project Manager
- Keynote, Managing Budgets, Project Management, SOWs, Wrangling - Creatives
- 3D Animations, Advertising, Billboards, Brand Identity, Campaigns, Case Study Videos, Editorial Writings, Events, Fashion Designs, HTML 5 Banners, Key Art, Large Format Photography (Digital), Large Format Photography (Film), Motion Graphics, Social Media Content, Social Media Copy, Taglines, Tattoos, TikToks, Visual Designs, Websites
- Project Industries
- Advertising, Fashion