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Travelers Insurance Brand Campaign

My parter Scott O’Leary and I were running the Travelers account at Fallon and the client had recently bought their famous umbrella logo back from Citibank (for 100 million dollars, btw) and asked us to give them a new branding campaign to reintroduce it to the world. Of the three spots, the first two were nominated for Emmy Awards for "Best Commercial of the Year." The second was the one time in my career the client didn't ask for the logo to be bigger.

Project Roles
Copywriter, Creative Director
Company
Fallon
Skills
Copywriting, Creative Direction
Media
Commercials - Broadcast
Project Industries
Advertising
Travelers Insurance Brand Campaign