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Citi “Identity Theft”

Citibank asked us to introduce their revolutionary Identity Theft Protection service, but didn't want to scare anybody (except their lawyers.) The work went on to win Adweek's Campaign of the Year, was recognized by Cannes, The One Show, D&AD and "Outfit" won the Emmy Award for "Best Commercial of the Year."

Project Roles
Copywriter
Company
Fallon
Skills
Comedy
Media
Commercials - Broadcast
Project Industries
Finance
Citi “Identity Theft”