Texaco - What fills your tank?

A new campaign that shifts focus from “fuel your drive” to “what fuels you?” The first new work from the company after several years of silence. Their image was dated: red muscle cars and distressed typography, neither of which spoke to their audience anymore. I worked with the team at Wunderman Thompson Midwest to craft a new direction for Texaco with help from director Terry Hall at Psyop.

Project Roles
Art Director, Creative Director
Wunderman Thompson
Art Direction, Conceptual, Cat Herding, Creative Direction
Advertising, Television
Texaco - What fills your tank?