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Texaco - What fills your tank?

A new campaign that shifts focus from “fuel your drive” to “what fuels you?” The first new work from the company after several years of silence. Their image was dated: red muscle cars and distressed typography, neither of which spoke to their audience anymore. I worked with the team at Wunderman Thompson Midwest to craft a new direction for Texaco with help from director Terry Hall at Psyop.

Project Roles
Art Director, Creative Director
Company
Wunderman Thompson
Skills
Art Direction, Conceptual, Cat Herding, Creative Direction
Media
Advertising, Television
Texaco - What fills your tank?