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Apple Support Channel

Apple came to VaynerMedia with a significant problem - there was no place Apple users could turn to for basic questions on how to work their devices. Naturally, the solution was a Youtube hub with very simple and quick tutorials that walked users through a number of operations. The challenge was to create a design system for these tutorials using Apple’s strict brand guidelines, that solved for problems like adapting to multiple devices, using familiar iconography, and localization. We designed, storyboarded, and produced the first dozen videos that launched the channel, and the design system was then used internally to produce more content.

Project Roles
Adobe Photoshop, After Effects
Branded Content
Project Industries