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Snapchat - Team Snapchat

Summer 2019 was an exciting time for Snapchat’s in-house marketing department, as the brand geared up to reveal a refreshed logo and brand identity, as well as the brand’s first ever out of home campaign, “Real Friends”. I lead the rebrand of Team Snapchat, Snapchat’s own account that it uses for new user onboarding content, new release announcements, product tutorials, and cultural celebrations. My team established a new identity for the account, as well as clear and thorough guidelines on how to design and produce content for it. I directed the design and the first 10 Mass Snaps that went live from the new Team Snapchat.

Project Roles
Art Director
Adobe Photoshop, After Effects, Experience Design
2D Animations, Branded Content, Motion Graphics
Project Industries