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League of Legends: Wild Rift - Brand Design

Worked with Riot Games on developing a comprehensive visual brand system for the global launch of the new League of Legends Wild Rift game. The process began with the development/design of the core identity in 2019 and then expanded into and throughout 2020 with a vast supporting system and extensive brand guidelines for global rollout of the highly anticipated title.

Project Roles
Creative Director, Designer
Company
Riot Games
Skills
2D Graphics, Adobe Illustrator, Art Direction, Brand Management, Brand Strategy, Conceptual, Content Writing, Copywriting, Creative Direction, Creative Research, Creative Strategy, Design, Design Strategy, Directing, Entertainment, Experience Design, Figma, Interactive, Lettering, Marketing Strategy, National / International, Outdoor, Print, Research, Social, Sports, Technology, Type Design, Visual Development
Media
Brand Guidelines, Brand Identity, Branded Content, Branding
Project Industries
Entertainment, Gaming, Sports, Technology
League of Legends: Wild Rift - Brand Design
League of Legends: Wild Rift - Brand Design
League of Legends: Wild Rift - Brand Design
League of Legends: Wild Rift - Brand Design
League of Legends: Wild Rift - Brand Design
League of Legends: Wild Rift - Brand Design
League of Legends: Wild Rift - Brand Design
League of Legends: Wild Rift - Brand Design
League of Legends: Wild Rift - Brand Design
League of Legends: Wild Rift - Brand Design