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Illinois Lottery Rebranding

The Illinois Lottery came to OKRP to get something fresh, and boy did they get something FRESH! It was a colossal project of a robust team, innumerable ideas, a production system that worked like a machine, and what felt like 673 rounds of redos. In the end, the work truly exemplifies the joy of “winning."

Project Roles
Designer
Company
OKRP
Skills
Design
Media
Advertising, Brand Guidelines, Brand Identity, Branded Content, Branding
Project Industries
Advertising
Illinois Lottery Rebranding
Illinois Lottery Rebranding
Illinois Lottery Rebranding
Illinois Lottery Rebranding
Illinois Lottery Rebranding
Illinois Lottery Rebranding
Illinois Lottery Rebranding
Illinois Lottery Rebranding
Collaborators