Discover Online Banking

Transformed Discover's credit card into an online bank and evolved their brand language into a multifaceted digital design system composed of typography, color, data visualization, iconography, UX/UI and photo art direction. Our design solution provides warmth, delight, and positivity throughout every touchpoint of the experience to make online banking appeal to anyone who's old enough to own a bank account.

Websites are inherently architectural. The functionality and stability of websites rely on predetermined structures and regulations. The contents, anatomy, and navigation patterns of websites are organized through a science called "information architecture". To avoid creating a banal online banking experience, we studied the facades of modular architecture to help us establish a lively UI rhythm. Elevated surfaces and color blocking techniques are employed to engage the reader and emphasize key moments throughout the users' journey.

Collaborators: Rebecca Gimenez, Monika Paulaviciute, Leslie Presto, Tori Wheeler, Praew Suntiasvaraporn, Sarah Ekblad, Yeri Kim, Tim Nachbauer, Kit Leitner