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Intel: Ultrabook Launch

The campaign launch of the Ultrabook convertible, in over 20 countries, took a lighthearted look at its main features, blurring the line between digital life and reality. Showing how, having experienced the flexibility, speed and enjoyment that comes with an Intel-powered device, life without an Ultrabook would never be the same again. Results were impressive with increased engagement worldwide and an unprecedented click-out rate to third-party retailers – key indicators of increased category awareness and brand attribution.

Project Roles
Content Producer, Creative Director, Director, Marketer, Strategist
Company
Intel
Skills
Conceptual, Content, Creative Direction, Directing, Experience Design, Management of Teams 20+, Storyboarding, Strategy
Media
Advertising, Brand Films, Branded Content, Short Films, Websites
Project Industries
Technology