Intel: Ultrabook Launch
The campaign launch of the Ultrabook convertible, in over 20 countries, took a lighthearted look at its main features, blurring the line between digital life and reality. Showing how, having experienced the flexibility, speed and enjoyment that comes with an Intel-powered device, life without an Ultrabook would never be the same again.
Results were impressive with increased engagement worldwide and an unprecedented click-out rate to third-party retailers – key indicators of increased category awareness and brand attribution.
- Project Roles
- Content Producer, Creative Director, Director, Marketer, Strategist
- Conceptual, Content, Creative Direction, Directing, Experience Design, Management of Teams 20+, Storyboarding, Strategy
- Advertising, Brand Films, Branded Content, Short Films, Websites
- Project Industries