Day Off Home Goods Branding

Day Off curates and creates objects for the home and everyday life. The founder envisioned a brand where its simplicity would allow for the products to shine, while still having visual elements that exude the loose comfort of being and feeling at home. I created the foundational elements that allowed the founder to continuously build for the needs of her brand. Through the branding, she is able to keep creating various content on social media posts, Instagram stories, newsletters and more. She even built Day Off's e-commerce website while applying the visual guidelines of the brand.