Crimson Wave

Personally, the branding and packaging surrounding menstrual cycle related products has always confused me. Whether it is the overly optimistic tone or the happy go lucky pastel color pallets it never really represented what it is like to actually have a menstrual cycle. I wanted to give these products a dose of reality, by creating a branding identity, packaging and advertisements that that are honest about menstrual cycles and everything that goes along with them.
logo, packaging design, coupon, wild posting advertising, social posts, social story.