Nineteenth Amendment x Macy's Inc.

Six months from launching, fashion tech startup Nineteenth Amendment partnered with Macy's Inc for inventory-free retailing of independent brands - all made on demand in the USA. For NYFW 2016 - in partnership with Macy’s - Nineteenth Amendment hosted the first public and shoppable New York Fashion Week presentation event featuring exclusive collections by four up-and-coming fashion designers. You might have seen our ad in the New York Times and the Macy’s Herald Square window. As cofounder of Nineteenth Amendment, I was responsible for developing the initial pitch, managing a team or creatives, vendors and volunteers, and managing the entire digital and e-commerce strategy for this first of its kind inventory-free omnichannel retailing.