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Matriarch

It was about 100 years ago that women in the US first secured the right to vote. Did you know that we owe it in part to a matriarch in Tennessee? It’s a story that was uncovered creating the branding for two sisters from Nashville whose newly founded company would be named “Matriarch”. As the story goes, the states were deadlocked to ratify the 19th Ammendment giving women the right to vote and it came down to North Carolina and Tennessee. On Aug 18th, 1920, the vote went to the floor of the Tennessee legislature where Harry Burn, a devout anti-suffragist was to cast the deciding ballot. Only moments before, he had received a note from his mom, Phoebe Burn, saying: "HURRAH AND VOTE FOR SUFFRAGE! DON'T KEEP THEM IN DOUBT. I'VE BEEN WATCHING TO SEE HOW YOU STOOD, BUT HAVE NOT NOTICED ANYTHING YET. DON'T FORGET TO BE A GOOD BOY, AND HELP MRS. CARRIE CHAPMAN CATT PUT THE "RAT" IN RATIFICATION." With mother's note in hand– Harry voted in favor and Mrs. Burn became the matriarch who saved women's suffrage.

Project Roles
Creative Director, Designer
Company
Matriarch Beverage Co.
Skills
Adobe Illustrator, Adobe Photoshop, Art Direction, Creative Strategy
Media
Brand Guidelines, Brand Identity, Branding, Logos, Packaging
Project Industries
Beverage, Startups
Matriarch
Matriarch
Matriarch
Matriarch
Matriarch
Matriarch
Matriarch
Matriarch
Matriarch