VERIZON, SOCIAL

IN COLLABORATION WITH A SMALL TEAM OF CREATIVES, WE DEVELOPED AND REFOCUSED THE CONTENT ON ALL OF VERIZON’S SOCIAL CHANNELS. EACH DAY, WE BASICALLY CONCEPTUALIZED AND EXECUTED A DIFFERENT PRINT AD AND WITHIN 12 MONTHS WE EXPANDED VERIZON’S FACEBOOK FOLLOWING FROM 3.8 MILLION TO 6.8 MILLION. BASED ON OUR CALCULATED CREATIVE EFFORTS, WE EXCEEDED CLIENT EXPECTATIONS AND VERIZON DOUBLED OUR BUDGET THE FOLLOWING YEAR. THE CONTENT WE DEVELOPED HAS INFLUENCED HOW LARGE COMPANIES ARE PERCEIVED ON SOCIAL NETWORKS.