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adidas Original houseparty

Integrated campaign for adidas Originals, celebrating 60 years of soles and stripes. For the first time, the brand brought all its collections under one roof and the adidas House Party was born. The campaign united athletes, celebrities and brand ambassadors in a cohesive narrative across all media channels and helped the brand become culturally relevant again.

Project Roles
Art Director
Company
Sid Lee
Skills
Art Direction, Design
Media
Campaigns
Project Industries
Advertising