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Herbal Essence

Project Manager of content research and licensing for this series of ads. Researched leads to build a strong narrative through UGC content. Managed content budget and timeline, managed internal team of 4-10 researchers at a time, worked with Townhouse.

Project Roles
Content Strategist, Project Manager
Company
Herbal Essences
Skills
Content, Content Management, Content Strategy, Creative Research, Maintaining Schedules, Management of Teams 1-10, Project Management, Research
Media
Commercials - Video
Project Industries
Advertising, Beauty, Packaged Goods