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Brand Identity Design for Dreamfest 2019

Brand identity design development for Dreamfest 2019. In collaboration with the Salesforce Events team, I expanded upon the original logo by Paul Rogers in order to design the final 1970s-inspired paisley version of the Dreamfest brand identity featured on billboards and displayed on-stage at San Francisco's Oracle Park to accompany musical performances by Beck and Fleetwood Mac.

Project Roles
Art Director, Designer, Illustrator
Company
Salesforce
Skills
Adobe Illustrator, Adobe Photoshop, Art Direction, Brand Strategy, Design
Media
Advertising, Billboards, Brand Identity, Corporate Events, Events, Illustrations, Lettering, Logos, Typography, Visual Designs, Wayfinding
Project Industries
B2B, Software, Technology
Brand Identity Design for Dreamfest 2019
Brand Identity Design for Dreamfest 2019