An established cloud backup service for platforms like Salesforce need to be unique. They need to stand out in a marketplace draped in sky blue. I needed to put the 'fresh' in light refresh. Icons, textures, illustrations, color scheme, and photography treatments were designed in Figma. With deliverables which included: a brand guideline, a homepage, drilldown pag, and slide templates. All to get their internal team moving in the new direction.