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LoL Esports

LoL Esports is the official League of Legends sports organization managed by Riot Games. LoL Esports currently oversees 12 professional leagues across the globe with over 100 teams, and runs the largest Esports spectacle in the world, the League of Legends World Championship, aka Worlds. In 2020, we rebranded LoL Esports with a new brand identity as the sport continues to grow in popularity. We looked to elevate the brand with a premium, modern look while still retaining its League of Legends DNA.

Project Roles
Art Director
Company
Riot Games
Skills
Art Direction, Brand Management, Brand Strategy, Broadcast, Creative Direction, Creative Strategy, Motion, Visual Development
Media
2D Animations, 3D Animations, Brand Films, Brand Guidelines, Brand Identity, Branded Content, Branding
Project Industries
Gaming, Lifestyle, Sports
LoL Esports
LoL Esports
LoL Esports
LoL Esports
LoL Esports
LoL Esports
LoL Esports
LoL Esports