LoL Esports is the official League of Legends sports organization managed by Riot Games. LoL Esports currently oversees 12 professional leagues across the globe with over 100 teams, and runs the largest Esports spectacle in the world, the League of Legends World Championship, aka Worlds.
In 2020, we rebranded LoL Esports with a new brand identity as the sport continues to grow in popularity. We looked to elevate the brand with a premium, modern look while still retaining its League of Legends DNA.
- Project Roles
- Art Director
- Riot Games
- Art Direction, Brand Management, Brand Strategy, Broadcast, Creative Direction, Creative Strategy, Motion, Visual Development
- 2D Animations, 3D Animations, Brand Films, Brand Guidelines, Brand Identity, Branded Content, Branding
- Project Industries
- Gaming, Lifestyle, Sports