ABC NEWS IDENT - TASMANIA

I was responsible for the Art direction and Motion Graphics animation of this ABC NEWS Ident. The Ident was created to add to a collection of Idents that was already created for the channel, So the style needed to match the ABC NEWS brand. The Idea was to conceptualise and animate the fact that Tasmania has the cleanest air in Australia and also Finland having the cleanest air in the world. The Idents are meant to be tiny facts with interesting graphics that are played in between News programming. The audio designer had fun with this one and took the dolphin character and made a whole track around that!