FOX8 REBRAND

FOX8 REBRAND
CREATIVE BRIEF:
To cement a 360 degree brand positioning (on air, Print & Online) & reinvigorate the FOX8 brand look and feel to appeal to people aged 16-39
TARGET:
Men & women 16-39.
ART DIRECTION & DESIGN OBJECTIVE:
New design with a fresh youthful feel
Own youth & entertainment
Connect with the FOX8 Core audience who are digital natives, connected 24/7 on multiple devices & very heavy internet users
Fresh and modern
Sleek and uncluttered
Functionality; the design must be flexible across a broad spectrum of genres Drama, Reality, Wrestling, Animation
A need to feel like a premium product, the aesthetic should exude ‘quality’ with high production values and understated confidence.
CHALLENGES:
Logo had to remain the same shape
Tight Deadline (2 months for the whole package)
Breadth of content and audience – can’t be all things to all people
RESULTS:
Won Bronze in the international design award (Bass Awards) in the BEST TV CHANNEL BRANDING category.
bassawards.org/winners/BEST_TV_CHANNEL_BRANDING/FOX8_REBRAND/2014/587
Won Silver at Promax BDA ANZ awards 2014 for BEST ON-AIR BRANDING DESIGN (IN-HOUSE)
Increased FOX8 Brand awareness on the previous year by 13% among non-subscribers.
Highest ever promoter scores and percent of viewers who Value FOX8 & would recommend to a friend
Lead Design & Art Direction :
Morteza Shahbake