International Day of the Girl w/ Shonda Rhimes

To celebrate International Day of the Girl, in just three short weeks we pulled together an event that championed the progress Dove has made to end natural hair discrimination through #TheCROWNAct.

In partnership with Shonda Rhimes, I worked on site to help art direct her and the 50+ girls to create a memorable class photo, produce and direct a social CTA video and create supplemental social media assets.

This event featured coverage from numerous news outlets including The Today Show and Mic.com.

Project Roles
Art Director, Copywriter
Company
Edelman
Skills
Art Direction, Copywriting, Scripting
Media
Social Media Content, Social Media Copy
Project Industries
Advertising, Beauty
International Day of the Girl w/ Shonda Rhimes
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