To celebrate International Day of the Girl, in just three short weeks we pulled together an event that championed the progress Dove has made to end natural hair discrimination through #TheCROWNAct.
In partnership with Shonda Rhimes, I worked on site to help art direct her and the 50+ girls to create a memorable class photo, produce and direct a social CTA video and create supplemental social media assets.
This event featured coverage from numerous news outlets including The Today Show and Mic.com.