This campaign is called ‘Be Seen’ to reflect back to the world real women, without hiding, shrinking, or covering anything. We wanted to make sure this campaign felt authentic and not like we were treating body positivity as trend. To do that we wanted to capture real women with the same defiance and rawness that Calvin Klein is known for. My partner and I concepted and shot and executed the final creative.
- Project Roles
- Art Director
- Calvin Klein
- Adobe Lightroom, Adobe Photoshop, After Effects, Art Direction, Conceptual, Content, E-Commerce, Editing, Retouching
- Advertising, Branded Content, Social Media Content
- Project Industries