SPAM | Campaign Event Concept

Lovely SPAM is a campaign event to alter the canned meats unsavory reputation. Partnering with well established restaurants and chefs in the New York area to create gastronomical innovations showcasing SPAM.

The goal was to establish a visual identity that added sophistication to an otherwise unappealing canned meat. A calligraphy style script paired with a timeless serif font, rich colors and artful photography are used in an effort to appeal to the well-heeled gastronome.

SERVICES: Concept Development / Campaign Event Branding / Design / Product Photography