The Gifted Telekinesis

To generate buzz for The Gifted, Fox’s highly anticipated television series, we unlocked fans’ hidden mutant powers.

Set in a post-X-men era, the pilot episode centers around a pair of siblings learning to harness their mutant power. Inspired by their efforts we decided to recreate the experience for fans. Guided by an experienced mutant (aka a brand ambassador), fans manipulated a real-life vending machine. Concentration and body movements were the key to controlling the movement. First, it shook, then it levitated and finally, it dispensed an item – a Gifted themed prize for fans to take home. We also captured the moment of levitation on a short video, which fans shared all over social.