Tottenham Hotspur Fanwear Reset

Leading a larger initiative in Global Football Apparel to reset fanwear, THFC’s 2019 line of sportswear product is a dramatic departure from previous seasons. Playing off of authentic local culture and verbiage, this pack leverages the materials and icons of Airmax Plus and Grime style; both defining signifiers of North London’s subculture.

Project Roles
Designer
Company
Nike
Skills
Art Direction, Creative Strategy, Design
Media
Apparel
Project Industries
Entertainment, Fashion, Sports
Tottenham Hotspur Fanwear Reset
Tottenham Hotspur Fanwear Reset
Tottenham Hotspur Fanwear Reset
Tottenham Hotspur Fanwear Reset
Tottenham Hotspur Fanwear Reset
Tottenham Hotspur Fanwear Reset
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